Social Media Meltdown

By now you have read countless stories about Amy's Baking Company social media melt down the other day (if not, check out the story here). While the whole scenario may seem funny, it does offer a few bits of advice for those who run social media and are dealing with a crisis!

1. Don't Respond Right Away. It is okay to take a few moments and assess the situation or calm down if need be. A comment may upset you, but you will only make matters worse if you respond in anger.

2. Don't Feed the Trolls. The internet is FULL of trolls. We know this. As social media specialists we deal with them on a daily basis. Stop giving them fuel for the fire and ignore them.

3. Words Last Forever on the Internet. As we can see with the pictures in the previous links, Amy's Baking Company meltdown will forever be memorialized on the internet. It is important to remember that what we write on the internet (even if we try to delete it) can and will come back to haunt us....so be cautious about your responses. As a good measure, have someone outside of the situation read your response to make sure it is all kosher.

4. Don't Lie!  Don't take a cue from Amy's and lie about your account being hacked. Sometimes the best thing you can do is just issue an apology, work to correct the situation and then let the matter rest. It will eventually work itself out.

Have more you would like to add to the list? Write a comment below!

**Update: Amy's Bakery has now brought on a PR firm to help them with this situation. Interesting...

xoxo-E

Welcome to my new blog!

Pearls, Curls & A PR Girl: Musings on Life & PR is meant to be a place where I can share my ideas, not only on PR, but also on fashion, sorority and life beyond college, including the job/internship search. My goals for Pearls & Curls are simple. I want to teach about public relations and share the next adventures as I move on from my college years. 

Starting a blog has been something I have wanted to do for a while; I just didn't have a clue what to write about. I couldn't find my niche. It dawned on me one night - I should be writing about what I love! What exactly is that? PR and all things girly. It seemed like the perfect choice. All I had to do was add my own "Erin" flair and voilà a new blog was created!

Why Pearls, Curls & a PR Girl? I mulled over the perfect name for my new blog for a few days. It wasn't until I was curling my hair for work that the name struck me. As I looked in the mirror, I saw a future PR pro who just happened to be wearing pearls with curled hair! It seemed right and so it stuck.

Over the next week I will be establishing my different sections/pages. Things to look forward to: interview tips, cover/resume letter tips, personal branding, thoughts on social media, PR terminology, and a fun little section I will be calling "Pearls of PR" (pearls are little inspirational quotes and advice for aspiring PR pro's - because well, we all need a little inspiration every once in a while). I will also be starting a section called Girl & Book - must reads for every PR girl!

I hope that you take the time to comment and leave your thoughts! 

xoxo-E